1) You are 6x more likely to get a click-through from an email campaign than you are from a tweet. (Campaign Monitor)
2) Email is 40 times more effective at acquiring new customers than Facebook or Twitter. (McKinsey)
3) 81% of online shoppers who receive emails based on previous shopping habits were at least somewhat likely to make a purchase as a result of targeted email. (eMarketer)
4) When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%), when compared to social, direct mail and more. (DMA)
If you've been advertising on Facebook, Google AdWords, or any of the other online advertising portals, but you've been ignoring your email marketing opporuntities - now is the time to stop.
The Complete Email Marketing System takes you from start to finish. From building your list ro actually creating the content to develop a cold lead into a wam lead - and finally a customer.
Here's what's included in this course:
Module 1: Getting Started
Module 1 sets the stage for the entire process. I take you through best practices, and help you to see where email marketing can be used in your own business.
Module 2: Lead Magents That Convert
Long gone are the days when people will just sign up if you have a "Sign Up For My Newsletter" on your website. Today, you need to create something of value to give in exchange for a prospect's email address. These are called Lead Magnets, and they come in many forms - Whitepapers, VIP Discount Offers, Highly Informative Newsletters, Checklists, etc.
Creating a Lead Magnet that works for YOUR customers will ensure that you have the right people on your list. This module shows you how to create Lead Magnets that will work for you.
Module 3: Landing Pages That Convert
When you're actively engaged in building your list, you need to create separate Landing Pages whose sole purpose is to trade your Lead Magenet for a prospects' email information. However, your Landing Page needs to follow best practices, or the page visitor will leave before they convert.
This module walks you through best practices and shows you in detail how to create an effective, high-converting landing page - no matter what type of business you're in.
Module 4: List-building From Your Website
While Landing Pages are important tools for list-building, you can't overllook your website and social media platforms.
This module shows you how to get beyond the boring and ineffective "Sign Up For My Newsletter" message on your site and create targeted, dynamic email collection systems instead.
Module 5: Writing Great Content
OK - you have people on your list - now what? This module walks you through how to figure out what your prospects (Buyer Personas) want to hear - and how to deliver your message to them effectively.
This module also covers the S.T.A.Y. Principle and the Power of Persuasion.
No matter if you consider yourself a writer or not - this module will walk you through how to create the content that your audience wants from you.
Module 6: Creating Your "Set and Forget" Funnel
I know, you're strapped for time - but did you know that you can create a series of targeted email marketing messages that will inform, entertain and convert and put them all on auto-pilot?
Whether you're targeting a new product launch, a store opening, a special sales event and more, "Set and Forget" Funnels can be created in advance with the content you need, and then all you need to do is add the email addresses and the funnel does the rest!
This module not just talks about best practices, but I show you with "over-the-shoulder" videos how to create your funnels in either MailChimp, AWeber or Active Campaign.
Module 7: List Maintenance
Want to make sure you're landing in the Inbox? List Maintenance plays a big part. This module teaches you best practices for list maintenance - plus, how to conduct an effective re-engagement campaign if you haven't emailed anything to your list in months.
No need to worry about poking around in the how-to section of your ESPs. I show you, in easy-to-follow, over-the-shoulder videos how to use LeadPages, AWeber, MailChimp and ActiveCampaign.
Full Content Library
Worksheets, Checklists and Case Studies. This course includes a full content library of the supplemental tools you will need to create a successful email marketing strategy.
So... now you're probably asking yourself...
Here's how to answer that question:
1) This course is for you if you run a business that needs to communicate directly with customers. This includes:
- Offline service business such as painting contractors, home improvement specialists, auto repair shops and more.
- Offline in-person business such as hair salons, nail salons, pet grooming, tanning salons, massage therapists, etc.
- Business consultants and coaches
- Life coaches
- Event services companies
- Concert venues
- Churches and other social organizations
- B2B companies including services, IT, manufacturing, support and more
2) This course is also for you if you struggle with keeping in front of your target audience.
3) You will get a lot out of this course if your products and services have a long sales cycle.
4) You will get a lot out of this course if you are already collecting email addresses in any way (through bid estimate submissions, business card collection or online) but you have no idea what to do with your list or what to say.
Sue, email marketing has been, by far, the most effective marketing I've ever done.~ Jonathan, A New View Painting
Bascially, if you have customers that you want/need to talk to - even AFTER the sale is done - then this course is right for you.
Oftentimes, other email marketing courses will focus on just one aspect of the process. Sometimes it's list-building, sometimes it's funnel-creation. The Complete Email Marketing System is an all-in-one course that teaches you everything you need to know to execute effective email marketing strategies that work for your business.
For only $497, you will get lifetime access to the entire online course. So you can refer back to it time and again. And that's important - because once you create your first set-and-forget funnel, you're going to see how many other ways you can apply this system to different parts of your business.
Let's take Jonathan for example.
He uses email marketing in 3 ways:
And it's all with a set-and-forget funnel!
And he's just one example - there are plenty of companies out there using email to effectively communicate with their prospects and customers to grow their companies.
So don't wait another moment. Just click the "Complete My Purchase" button above and get instant access to your course.
And don't worry - when you buy The Complete Email Marketing System, you have 15 Days to try it out. Follow the videos, go through the modules, really take it all in . If after those 15 days you decide this isn't the right system for you, just send me an email to [email protected] and I will give you a 100% refund - no questions asked.
I want to make sure that this course is a right fit for you. So if at any time during the first 15 days you feel it's not right for you, you just let me know and I will refund you 100% of your money.
So it's risk-free, no matter which way you look at it.
So what are you waiting for? Click the button above to "Complete My Purchase" and get started on your path to using email marketing to grow your business.